Tag Archives: underwear

David Beckham for EMPORIO ARMANI underwear Ad Campain

EMPORIO ARMANI men’s underwear Ad Campain, Fall-Winter 2009-10

June 11th, 2009, Milan – Giorgio Armani is pleased to announce that his friend and international sporting icon David Beckham today unveiled the worldwide exclusive of the new Emporio Armani Underwear Fall / Winter 2009-10 campaign at Selfridges Oxford Street in London.

Welcomed onstage outside Selfridges by Gaby Logan, David Beckham, dressed in a navy blue Giorgio Armani single breasted suit, unveiled a new campaign image which covered the entire front facade of Selfridges to thousands of Londoners who turned up to greet him in spite of the tube strike. David Beckham then met 300 lucky fans who had previously qualified for a VIP meet and greet.

‘‘David has a great sense of style and is an inspiring role model – this is what makes him the perfect partner for Emporio Armani underwear. I am very excited that David Beckham’s new campaign image was unveiled exclusively in his home country and where better than at such an iconic retail destination as Selfridges,’’ said Giorgio Armani.




Photographs by Mert Alas and Marcus Piggot


Victoria Beckham for EMPORIO ARMANI underwear Ad Campain

EMPORIO ARMANI woman’s underwear Ad Campaign, Fall-Winter 2009-10


After last season’s Emporio Armani Underwear ad campaign featuring David Beckham, the Italian brand decided to ask his wife to star this season. Now, here are the first photos of the ad campaign starring Victoria.

The photos are by Mert Alas and Marcus Piggot, and they’re really amazing. The photography was impeccably produced, with fantastic postproduction that has highlighted the curves of the British singer.

We’ve heard that Victoria’s contract covers the next three years of ad campaigns, and that it’s earning her 17 million dollars.

Victoria has said it was an honour to star in an Emporio Armani Underwear ad campaign, and having seen the photos we think she owes Mert & Marcus a big thanks.







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