Burberry Fall-Winter 2009/10 Ad Campaign
Here is your first look at Harry Potter starlet Emma Watson’s Autumn/Winter 2009 campaign for Burberry, as captured by fashion photographer Mario Testino in Westminster, a wonderfully historic part of London.
The news coming out of Westminster these days may be bleak — what with ongoing parliamentary scandals and a wobbly British government — but that hasn’t stopped Burberry from celebrating the historic London neighborhood in its new ad campaign. The ads — featuring Emma Watson and shot on location by Mario Testino near Burberry’s new headquarters not far from Westminster Abbey, Big Ben and the Houses of Parliament — showcase a chilly but lovely London.
“I wanted the images to represent both the rich history and the modernity of the Burberry brand, while at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today,” said Burberry creative director Christopher Bailey.
The campaign breaks in the August issues of magazines including Vanity Fair, Vogue, British Vogue and Tatler. It also will appear on the brand’s Web site early next month to coincide with the magazines’ releases. In August, an interactive digital campaign directed by Bailey that includes podcasts and behind-the-scenes footage will appear on the Burberry site.
“Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign,” said Burberry’s creative director, Christopher Bailey.
’’Emma has a classic beauty, a great character and a modern edge. Her charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.”
He added: “I felt Emma would be strong enough to hold the campaign as the only girl, and I loved the idea of her being surrounded by these young, cool British guys.”
The 19-year-old British actress looks very chic!