Givenchy Fall-Winter 2009/10

Givenchy Fall-Winter 2009/10 Women/Men Ad Campaign

After 9 years of working with Inez van Lamsweerde and Vinoodh Matadin, Riccardo Tisci hired Mert Alas and Marcus Piggott to do the new Givenchy campaign. And they have done it very well!
Riccardo felt he had to give women something real, by taking it from a studio to a real space adding more reality to it.
Givenchy Fall-Winter 2009/10 Womens Ad Campaign . Stars Mariacarla Boscono, Leonor Scherrer, Iris Strubegger , Ranya Mordanova and Adriana Lima. For the men they chose: Simon Nessman, Manuel Ramos and Jakob Wiechmann.
It is slated to break in the July issue of L’Uomo Vogue for men’s wear and French Vogue’s August issue for women’s ready-to-wear. “It’s a new step,” Tisci tells WWD. “I wanted to give this feeling of going from a studio to reality. It’s important to give reality to women.”
The campaign features detached visuals for eyeglass and watches. Tisci said about model Leonor Scherrer, daughter of couturier Jean-Louis Scherrer: ‘’I’m completely in love with her,” Tisci enthused. “For me, she represents France in all senses: the elegance, the aristocracy, the darkness of France.”
At the same time, Tisci’s style design duties continue to grow.
He said that he’s creating new views for Madonna’s ongoing tour, for Antony Hegarty of Antony and the Johnsons as the band tours Europe this summer.

Photographer – Mert Alas and Marcus Piggott.

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