Photographed by Steven Meisel, and starring Julia Hafstrom, Ymre Stiekema, Kendra Spears, Katlin Aas and Anna de Rijk, the fall ads of Prada take on a concept almost as unique as the collection itself. Where spring was full of light and illumination, fall takes on a more darker, ominous tone. As different as the two seasons may be, they both share the common theme of having standout visions.
Hussein Chalayan Fall-Winter 2009/2010 Ad Campaign, Stars Serafima, Iekeliene, Tanya D and Ann Catherine by Amy Troost.
EMPORIO ARMANI woman’s underwear Ad Campaign, Fall-Winter 2009-10
After last season’s Emporio Armani Underwear ad campaign featuring David Beckham, the Italian brand decided to ask his wife to star this season. Now, here are the first photos of the ad campaign starring Victoria.
The photos are by Mert Alas and Marcus Piggot, and they’re really amazing. The photography was impeccably produced, with fantastic postproduction that has highlighted the curves of the British singer.
We’ve heard that Victoria’s contract covers the next three years of ad campaigns, and that it’s earning her 17 million dollars.
Victoria has said it was an honour to star in an Emporio Armani Underwear ad campaign, and having seen the photos we think she owes Mert & Marcus a big thanks.
Givenchy Fall-Winter 2009/10 Women/Men Ad Campaign
After 9 years of working with Inez van Lamsweerde and Vinoodh Matadin, Riccardo Tisci hired Mert Alas and Marcus Piggott to do the new Givenchy campaign. And they have done it very well!
Riccardo felt he had to give women something real, by taking it from a studio to a real space adding more reality to it.
Givenchy Fall-Winter 2009/10 Womens Ad Campaign . Stars Mariacarla Boscono, Leonor Scherrer, Iris Strubegger , Ranya Mordanova and Adriana Lima. For the men they chose: Simon Nessman, Manuel Ramos and Jakob Wiechmann.
It is slated to break in the July issue of L’Uomo Vogue for men’s wear and French Vogue’s August issue for women’s ready-to-wear. “It’s a new step,” Tisci tells WWD. “I wanted to give this feeling of going from a studio to reality. It’s important to give reality to women.”
The campaign features detached visuals for eyeglass and watches. Tisci said about model Leonor Scherrer, daughter of couturier Jean-Louis Scherrer: ‘’I’m completely in love with her,” Tisci enthused. “For me, she represents France in all senses: the elegance, the aristocracy, the darkness of France.”
At the same time, Tisci’s style design duties continue to grow.
He said that he’s creating new views for Madonna’s ongoing tour, for Antony Hegarty of Antony and the Johnsons as the band tours Europe this summer.
Rima’s blog
